• Traffic

    Posted on October 11th, 2012 Sharyn No comments

    Bonus #22 – Be Consistent and Don’t Give Up

    If there’s one piece of advice I wish I could share with every blogger, it’s this:

    Why Bloggers Give Up Traffic Graph

    The above image comes from Everywhereist’s analytics. Geraldine could have given up 18 months into her daily blogging. After all, she was putting in 3-5 hours each day writing content, taking photos, visiting sites, coming up with topics, trying to guest blog and grow her Twitter followers and never doing any SEO (don’t ask, it’s a running joke between us). And then, almost two years after her blog began, and more than 500 posts in, things finally got going. She got some nice guest blogging gigs, had some posts of hers go “hot” in the social sphere, earned mentions on some bigger sites, then got really big press from Time’s Best Blogs of 2011.

    I’d guess there’s hundreds of new bloggers on the web each day who have all the opportunity Geraldine had, but after months (maybe only weeks) of slogging away, they give up.

    When I started the SEOmoz blog in 2004, I had some advantages (mostly a good deal of marketing and SEO knowledge), but it was nearly 2 years before the blog could be called anything like a success. Earning traffic isn’t rocket science, but it does take time, perseverance and consistency. Don’t give up. Stick to your schedule. Remember that everyone has a few posts that suck, and it’s only by writing and publishing those sucky posts that you get into the habit necessary to eventually transform your blog into something remarkable.

    Good luck and good blogging from all of us at Moz!

    randfish

    21 Tactics to Increase Blog Traffic (Updated 2012)

    January 17th, 2012 – Posted by 
  • Traffic

    Posted on October 8th, 2012 Sharyn No comments

    #21 – Uncover the Links of Your Fellow Bloggers (and Nab ’em!)

    If other blogs in your niche have earned references from sites around the web, there’s a decent chance that they’ll link to you as well. Conducting competitive link research can also show you what content from your competition has performed well and the strategies they may be using to market their work. To uncover these links, you’ll need to use some tools.

    OpenSiteExplorer is my favorite, but I’m biased (it’s made by Moz). However, it is free to use – if you create a registered account here, you can get unlimited use of the tool showing up to 1,000 links per page or site in perpetuity.

    OpenSiteExplorer from Moz

    There are other good tools for link research as well, including BlekkoMajesticAhrefs and, I’ve heard that in the near-future, SearchMetrics.

    Finding a link is great, but it’s through the exhaustive research of looking through dozens or hundreds that you can identify patterns and strategies. You’re also likely to find a lot of guest blogging opportunities and other chances for outreach. If you maintain a great persona and brand in your niche, your ability to earn these will rise dramatically.

    randfish

    21 Tactics to Increase Blog Traffic (Updated 2012)

    January 17th, 2012 – Posted by