• Groups and Fan Pages

    Posted on April 24th, 2012 Sharyn No comments

    Facebook has several methods of being able to build up an awareness of who you are and what you stand for. The first area is the Fan Page. You will want to create a Fan Page to have your friends gain further knowledge of who you are and what you are interested in.

    Since your profile page is designed to introduce you personally, the Fan Page is an extension of who you are and what in particular you have specific interests in.

    I have several Fan Pages, one for each of the books I have published. I also have Fan Pages for specific areas of interests I have such as encouraging others to write and get published.

    The challenge with a Fan Page and a Business Page is you have to rely on others to Like your page. And unfortunately, less than 10% of your friends will go through the effort of clicking on the “Like” button.

    On the other hand, the Group Page allows you to build a group by you deciding who you’d like to add to your group. They are allowed to opt out of the group, but you’ll be able to build your group much faster than you can build the Likes on your Fan Page.

    Also on the Group Page you are able to add Events, Pictures about events and what relates to the group, so it makes it much more customizable.

  • Facebook Joint Ventures

    Posted on April 20th, 2012 Sharyn No comments

    When I first started with Facebook in 2008, Groups didn’t exist, but Fan Pages did. One of the people I met Deremiah Cpe set up my Fan Page for me. He invited all of his friends to like my Fan Page! Wow! How generous is that?

    I got 12 interviews including 1 from each: Canada, London and Spain! It was amazing! I had 2,500 friends by the end of summer and met Bill Ellingsworth from Wisconson.

    After a few conversations we decided to do a Joint Venture. We each approached about 20 authors in the Singles and Dating arena. They were talk show hosts, authors, TV series stars and coaches.

    What was surprising is how easy it was. Call 20, get 10 who were interested. And 3 more got back too late to be fit into the program. We interviewed one person each weekday throughout the month of September. September just happens to be Singles Month!

    We had each person send out to their database they were going to be interviewed and then their database could ask any question of them through the form I set up in icontact.

    We ended up with more than 5,000 people in our Singles database and were able to launch a membership sight in October. Bill went off to do other things, but I burned the interviews to a 20 CD program and now it’s one of my products I have for my Back of the Room Sales When I’m speaking at Singles organizations for Making a List and Checking it Twice!