• Blogging for Visiblity

    Posted on June 13th, 2012 Sharyn No comments

    I am often asked why someone should blog about their business and my answer is it helps build rapport with your clients and prospects.

    A static website doesn’t allow your clients and prospects to leave feedback. You never know whether they received the information they were looking for or had to go off in search for it on someone else’s website.

    Blogs allow you to personalize your intellectual property and keep a running conversation going with your audience. They are able to leave comments and ask you questions. You are then able to answer their questions and engage them even further into your expertise.

    One of the great tools in using a blog is when you build your database. You’ll want to set up a free ebook, mp3 file, white paper or some method of being able to give your clients and prospects information where they will recognize your credibility.

    This is important, especially if you have great content to share. If you believe you have knowledge to share and enjoy helping others, blogging will change your life.

    And if you plan it out right, what you write in your blog is the exact information you will use to write your first book. And once your book, then you’ll realize what a game changer that is!

    So launch your first blog or approach your existing blog with a new sense of enthusiasm.

  • New Client

    Posted on February 7th, 2012 Sharyn No comments

    A year ago I was at the Women’s Information Network in South San Francisco when I met Dinah Lin. She stuck out in the crowd for a couple of reasons. First because she is so present, poised and gracious and secondly because she was 70 years old.

    I admire those who are always learning and have so much to offer those they come in contact with. She told me at the time she was going to do something with me. She made a couple of attempts at attending my classes, but for one reason or another, she wasn’t able to make it.

    They I got a call from her and she asked if she could attend the next class. Unfortunately, I don’t do the classes any more.

    So I told her I’d meet her on Saturday and we’d do the class one-on-one.

    We met at a coffee shop we knew would have wifi and started working. I had asked her to register her website before we met and she had, except she had changed her mind and decided to launch a new site once we arrived.

    It¬†definitely¬†slowed us down, but we got through the majority of the lessons by the end of the four hours. I also told her I would help her work on her blog by setting up the Plugins and Widgets just to help her out since once they are set up, they usually don’t have to be adjusted.

    I’ll be looking forward to tracking Dinah’s progress.