• Blogging Techniques to Avoid

    Posted on December 20th, 2012 Sharyn No comments

    Avoid These Annoying Blogging Techniques

    By , Published May 1, 2012

    When it comes to blogging, it doesn’t matter if you’re a gas station credit card processing company or the maker of electrician shirts, certain habits will make you annoying. By making these typical mistakes, you can alienate your followers and destroy your brand.

    What annoys blog readers most? Here is a list of some of the most commonly annoying blog-writing practices—habits that are far more likely to backfire than spread like wildfire:

    1. Hard-to-Read Fonts: Unique fonts are cool for large titles or headers, but not for main blog content. When you choose a delicate script or very creative print, you frustrate readers who can’t understand what you’re saying. That’s why, for the bulk of your writing, you need to use a font that’s easy on the eyes—which is exactly why all the leading websites rely on standard fonts that are clear and recognizable.
    2. No Original Content: Blogs that only repost content from other sites seem lazy and unoriginal. When visitors realize there’s no clear voice or unique information being shared, they’re likely to go somewhere else.
    3. Acting Like You Know It All: Nobody likes a know-it-all, and that’s just as true in the blogging world as it is everywhere else. When a blogger acts like he or she knows everything, it’s a big turn-off for readers.
    4. Constant Grammar Mistakes: Blogs with constant grammar and spelling mistakes signal to readers that the authors don’t care. When you don’t take the time to proofread your content, you come across as unprofessional and not worth reading.
    5. Automatically Loading Media: Adding media to your blog posts can be a great idea—but not when it’s in the form of automatically playing videos and music. Think about it: not everyone who comes to your website will be interested or able to watch, whether they’re on the go or in a meeting or at the library. Deluging them with loud media they don’t opt in for is a quick way to turn them off.
    6. VideoOnly Posts:  Just as automatically loading media elements can be annoying, so too posts that are only videos—they alienate anyone who can’t watch because of where they are, what their computer software is like, etc. To avoid frustrating a large portion of your audience, it’s usually better to make videos only part of your posts, with commentary alongside them.
    7. Complicated Comment Moderation: You want visitors to comment on your blog posts, right? So why would you make it hard for them? Comment moderation prevents comments from appearing until they are approved or until a reader links with a social media profile or until people fill out a captcha form—and while this is designed to prevent spam, it often just frustrates readers. What’s more, there are many ways to protect against spam without using comment moderation, including tools that can be easily added to your blog software.
    8. Little to No Responses: A quick way to frustrate your readers is by never responding to them—via email, in comments, etc. It makes you seem disinterested and unengaged, and eventually they’ll stop commenting when they realize it.

    Is your business blog guilty of any of these annoying blogging practices? Consider making changes to see better blogging success!

    Read more at http://www.business2community.com/blogging/avoid-these-annoying-blogging-techniques-0171908#SezFCis4Zfo4EJVl.99

  • 10 Creative Blogging Techniques to Smash Through Writer’s Block

    Posted on December 14th, 2012 Sharyn No comments

    Everyone knows that Google loves content as much as the Cookie Monster loves cookies. Google eats it up. If done correctly, creating new and relevant content can help drive traffic to your website and improve your website’s SEO ranking. That is why here at PCG Digital Marketing we always recommended to our clients to create and maintain a company blog. Blogs are indexed more frequently by Google spiders than a regular website.

    So why don’t more people do it? To begin with, creating fresh and relevant content for a blog is easier said than done. Coming up with fresh content week in and week out can become a headache. We all have experienced hitting a wall and getting writer’s block, or as I like to call it, blogger’s block. It is a helpless feeling that I would not wish on anyone.

    Have no fear! Take a deep breath and keep reading because today I will share with you some techniques I have used to get the creative juices flowing.

    1. News Websites

    In the morning, I like to read news websites like Yahoo or CNN to keep up with news at home and around the world. Not only do these sites keep me informed, but they usually provide me with industry events that I can write blog post about.

    2. Q&A Websites

    This is one of my favorite techniques to find ideas to blog about. I type in a relevant keyword phrase into a Q&A site like Quora and review the type of questions people are asking. From there I find a question that I can turn into a interesting and useful blog post.

    3. Reviews

    Every industry has something to review on a monthly basis. Whether it is a new product, service or book, there is no reason why not to write a review post.

    4. Comment Section

    Like many of people, I have a set of blogs I like to visit weekly to keep up with industry news. Well these blogs are also a pool of ideas. After reading an article I also read the comment section for comments or questions that I can use for blog ideas.

    5. Update a Popular Post

    Go through your old post that were popular and dust them off. There’s a good change that there have been major updates since last time you wrote on the topic.

    6. Ask Your Clients

    I like using every resource around me for inspiration and ideas. Clients are that great resource. Ask them what they would like to read next from you. This can be accomplished through a newsletter or just posting the question on a blog post and letting your visitors place their answers in the comment section.

    7. Industry Weekly Sum Ups

    Summing weekly industry news is a fun and interesting post for Fridays. It is easy and it will help you build yourself as an news outlet. Visitors who didn’t have the chance to keep up with industry news can catch all the important stories on one post.

    8. Case Studies

    Visitors love to read about successful strategies and case studies. Use your blog to publicize and spread them. Posting case studies can only benefit you. They demonstrate expertise and are helpful in turning potential customers into new clients.

    9. Use Your Co-Workers

    Talk to your co-workers. I bet they have a few ideas of what topic would make a great post but they don’t have the time to write it. So volunteer to write it and don’t forget to share the credit.

    10. Top Ten List

    Top ten list are not for late night comedy shows anymore – I’m talking to you, David Letterman. Everyone loves reading top ten articles today. So write one every month for you followers. They are quick and very popular.