• Blogging

    Posted on November 18th, 2011 Sharyn No comments

    I met with Ken Beasley while I was taking a break from an event I am attending in New York. He is a little old school and isn’t a big user of Social Media, so blogging hasn’t been in his immediate need to know realm.

    We met at a Starbucks in Manhattan and I was able to walk him through the basics of why he wants to blog and how to use Facebook, LinkedIn, Twitter and HootSuite. It isn’t surprising to me that not only Ken, but the majority of people in business have no clue how to capitalize (yes, benefit financially) from Social Media.

    First off, as an author, blogging is the easiest method of keeping in touch with your readers and fans. Then for any other business, blogging takes on a voice of who you are, what you offer, what sets you apart from your competition and why someone should want to do business with you. When you provide readers a reason to return time and time again, you will gain loyal followers (fans) and will be able to build in a great resource to add income from your blog posts, ebooks, mp3 files and even develop ample material for your own book. Then you’ll open up a whole new world of income.

    I am always pleasantly surprised when someone emails me to tell me how much they enjoyed the posts I’ve written and I am always on the look out for more information to share that will make it easier for my readers to do what they want to do. The combination is unbeatable.

  • Blogging for Authors

    Posted on November 11th, 2011 Sharyn No comments

    Blogging for authors is as important as having a website is for authors in today’s heavily Social Media demanding world. Blogging becomes the connection to the readers and fans. It keeps them up to date on what is going on new with the author such as radio interviews, book signings, speaking engagements and personal appearances.

    It takes less than an hour a week to keep up with the routine of blogging once a day and adding a video or two to the blog.

    I currently have 30 blogs and 8 of them are for my books. I write for less than an hour a day, 5 days a week to keep up with all of the blogs. I typically have a list of topics I want to cover for each of the blogs and I make it part of my time management list for the week.

    Everyone has a different time of the day when they feel more creative, I prefer to write in the early evenings, after I have finished with my day’s work, have had a nice dinner and feel less pressure to be doing more work. I keep my blog posts to 200-300 words and they will take about 10 minutes to write.

    I write about the website topic but tie in my daily activities such as people I’ve met or conversations I’ve had. It becomes a habit to recognize what conversations become good content for a specific blog. It takes a little focus and is much easier than most people might think.