• LinkedIn Routine

    Posted on May 2nd, 2012 Sharyn No comments

    I was number 78 to join Linkedin, I believe it was early in 2003. I was taking a Business Management course at San Jose State University when the instructor brought Reid Hoffman in to our class to talk about Social Media and how it impacts businesses and how he believed it would be the wave of the future. Reid asked if we would sign up for a profile and connect others we knew to our profiles and help him build the site’s membership.

    It wasn’t until eight years later when a client of mine said he knew of a way to have LinkedIn become more effective for me. I had been saying the majority of the users are IT (Computer) professionals and staffing firms looking for IT folks. I had never been able to build a good relationship (in compared to Facebook) with anyone I didn’t already know since it took someone to introduce me to someone they knew before I could make the connection.

    I diligently made connections for others, but never had a single person ever return the favor. It was discouraging and by this time I had shrugged it off (like Tagged and MySpace) as being less than a high priority site such as Facebook had become after 2008 for me.

    But he proved me wrong. I had just started converting my websites (28 at the time) to blogs and testing the productivity of Plugins and Widgets when he told me about using the Groups on LinkedIn.

    I was learning how to use groups on Facebook, so it made sense to me, but LinkedIn was well ahead of Facebook at that time when it came to mature groups, as in 3,000+ members in area specific groups.

    The great thing about the groups is when I asked to be added, 99% of the time, it happened within a couple of days. I learned to put backlinks (a hyperlink) to my sites in concept related groups and develop traffic immediately.

  • Group Marketing

    Posted on July 29th, 2011 Sharyn No comments

    This was the ultimate marketing concept! John would join various groups. At the time they were typically Bulletin Boards, communication boards where people could chat about what they were interested in. Nearly every community had one.

    Today you’ll find groups on Yahoo, Google, Facebook, etc. Just search “Discussion Groups” and you’ll find 74 million results.

    This is what was so darn clever about what John did. He joined a group as himself. Then he joined as two fictitious personalities. One would ask questions such as “where can I find a¬†Wild Leopoldi Angelfish?”

    Then as another fictitious personality he would answer the question “I had been looking for one myself and finally found it on www.tropicalfish.com” which was his website.

    He knew absolutely nothing about tropical fish or wine (other than he liked to drink wine) but he figured at a no-cost method of promoting his websites. Although crude by today’s marketing standards, it still works.

    Except now you have a lot more groups to join and promote your blog or book. It is very effective.

    Third party referrals close twice as readily as any other marketing techniques. So when an anonymous party recommends your site, you reap the rewards.

    So if you haven’t tried group marketing, get started now!

    You might also want to check my previous posting talking about how I learned to use LinkedIn groups to promote my blogs!